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Social Media Handling Course

Course Detail

Social Media Handling

Social Media Handling

This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world application of your skills through a content management project.

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Module 1
Introduction to the Facebook Social Media Marketing Professional Certificate:
  • Social Media Management Overview
  • Introduction to Anke Audenaert
  • Careers in Digital Marketing
  • Establish Your Presence Overview
  • Steps to Set Up a Social Media Presence
  • Establishing a Presence on Facebook
  • Establishing a Presence on Instagram
  • What Is a Brand and Why You Need One
  • What Is a Brand and Why You Need One
  • The EPIC Brand Framework
  • Brand: Existence
  • Brand: Purpose
  • Brand: Identity
  • Brand: Connection
  • Establish Your Presence Conclusion
Module 2
Social Media Management Syllabus:
  • How to Be Successful in This Course
  • Professional Certificate Job Search Resources Overview
  • User Interface Note: Professional Certificate Content
  • Community Guidelines
  • Create a Social Media Presence for Your Business
  • Building a Brand Framework
Module 3
Social Media Content Overview:
  • The Role of Content in Social Media
  • Anatomy of a Social Media Post
  • Anatomy of a Facebook Post
  • Anatomy of an Instagram Post
  • The Role of Text in Posts
  • The Role of Images in Posts
  • The Role of Video in Posts
  • Creating a Post on Facebook
  • Creating a Post on Instagram
  • Social Media Content Conclusion
Module 4
Evaluate Your Efforts Overview:
  • Measure What Matters
  • Facebook Page Insights
  • Instagram Insights
  • Iterating on Your Content Calendar
  • Evaluate Your Efforts Conclusion

Career Opportunities

  • Social media intern
  • Blogger
  • Content creator
  • Social media coordinator
  • Social media specialist
  • Social media manager
  • Social media community manager
  • Marketing associate

Entry Qualification

  • Candidates will be admitted on the basis of interviews and / or group discussions.
  • 20% of the total seats will be reserved for SC, ST and OBC candidates.If the reserved seats are not filled within the specified period, the vacant seats will be offered to the general candidates.

Course Features

Industry Experienced Trainer
4.9 (Google Review)
Study Mode
Offline & Online
2 month
English, Bengali, Hindi
100% Job Assistance
Free & Paid
Course Price
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Oxford Global Academy of Excellence Courses

MD Kashid Hossain

   I am MD Kasid Hossain. I am a student of Oxford Global Academy of Excellence, Kolkata. Here I am doing Spoken English class. Oxford Global Academy of Excellence is a very advantage platform by spoken English, computer course and more. There sirs, madams are very Helpful. All time they Support and guide us. I always enjoy my classes.