Search Engine Optimization Course
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Search Engine Optimization Course
Course Detail
Search Engine Optimization
SEO is perhaps the most challenging and rewarding marketing discipline. Combining data, analytics, content marketing, and proficiency with HTML and technical site optimization, SEO unlocks the potential of your marketing efforts. This SEO course covers all these key skills and how they coordinate to become an effective marketing strategy.
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Enroll today and learn something new.Syllabus
Module 1
Search Engine Optimization Foundations:
- Course Introduction
- SEO Introduction
- How Search Engines Work
- Types of SEO
- Keyword Research and Competitive Intelligence
- On-Page Optimization
- Off-Page Optimization
- Duplicate Content
- Design and Architecture
- Local SEO
- Algorithm Updates and SEO Changes
- Integrating SEO with Other Disciplines
- SEO Tools
- How to Build a Successful Career in SEO
Module 2
Advanced Search Engine Optimization:
- How Search Engines Work
- Keyword Research
- On-Page Optimization
- Website Management and Optimization
- Off-Page SEO
- Planning a New Website
- Market Your Optimized Website
- Analytics and Measurement
- What's Next-Learning Path
Module 3
:
- Introduction to Content Marketing
- Developing a Vision of Content Marketing Success
- Developing a Business Case for Content Marketing
- Creating a Successful Content Marketing Strategy
- Creating a Remarkable Editorial Mission Statement
- Targeting Customer Intent Instead of Demographics
- Targeting Key Influencers
- Producing Help, Hub, and Hero Content Consistently
- Producing Engaging Content More Frequently
- Using Effective B2C and B2B Content Marketing Tactics
- Building Successful B2C and B2B Social Media Platforms
- Helping Customers find the Information They Seek
- Helping Key Influencers Impact the Buyer’s Decision-Making Process
- Measuring Content Effectiveness
- Measuring Return on Marketing Investment
- Improving by Experimenting With New Initiatives
- Improving Effectiveness by Becoming More Sophisticated or Mature
- Content Marketing in the Foreseeable Future
Module 4
Advanced Web Analytics:
- Introduction to Digital Analytics
- Building Blocks
- Fundamentals of Digital Analytics
- Business Perspective
- Methodology-Lean Six Sigma
- Data Analysis Fundamentals
- Analysis Perspective Providing Insights
- Enabling Capabilities
- Managing Analytics
- Audience
- Acquisition
- Behavior
- Conversions and Onboarding
- Retention and Expansion
- Advocacy
- Privacy and Ethics
- Wrapping Up
Career Opportunities
- Search Engine Marketer
- Business Marketing Consultant
- Digital Marketer
- Marketing Analyst
- Content Marketer
- SEO Manager
- Entrepreneur
Entry Qualification
- Candidates will be admitted on the basis of interviews and / or group discussions.
- 20% of the total seats will be reserved for SC, ST and OBC candidates.If the reserved seats are not filled within the specified period, the vacant seats will be offered to the general candidates.
Course Features
Instructor
Industry Experienced Trainer
Rating
4.9 (Google Review)
Study Mode
Offline & Online
Duration
4 month
Language
English, Bengali, Hindi
100% Job Assistance
Yes
Internship
Free & Paid
Course Price
Click to Know
Our Students Testimonials
MD Kashid Hossain
I am MD Kasid Hossain. I am a student of Oxford Global Academy of Excellence, Kolkata. Here I am doing Spoken English class. Oxford Global Academy of Excellence is a very advantage platform by spoken English, computer course and more. There sirs, madams are very Helpful. All time they Support and guide us. I always enjoy my classes.
